A new and promising business for Russia is the organization of weddings. Young people believe that their marriage should be memorable and unique. Therefore, if possible, seek help in organizing a wedding celebration. In the article, we will consider the creation wedding agency in charge of organizing the event. We will display all the main points (expenses, income, target audience, business marketing) in a business plan. In the article, we will consider the business plan of a wedding agency with calculations.
Advantages and disadvantages of opening a wedding agency
The wedding business is gaining momentum, because to open it for the most part it takes a little money (in fact, you need an event manager, a marketer-salesperson), and the margin (profitability) of the business is huge, since wedding budgets, as a rule, are not small.
Here are the advantages and disadvantages of business. The main target audience of the wedding agency is people with an active lifestyle who want to live brightly and beautifully.
Opening a wedding salon: registration in the tax office
For legal registration of a business, it is necessary to register with the tax office at the place of residence. In our opinion, the most optimal form would be the registration of an individual entrepreneur, since it involves a minimum form of reporting to the tax authorities. Consider the advantages of registering individual entrepreneurs and LLCs in the table below.
| Form of business organization | Benefits of using | Documents for registration |
| IP ( individual entrepreneur) | This form of business organization is used to create a wedding agency or agency network with up to 50 people. |
|
| OOO ( limited liability company) | This form of business organization is used for a wedding agency if you plan to hire employees, scale the company and attract external financing (loans). |
By law, the authorized capital of an LLC cannot be less than 10,000 rubles! |
In the tax reporting of a wedding agency, BSO (strict reporting form) can be used instead of KKM (cash register) / article 2, paragraph 2 federal law No. 54-FZ of May 22, 2003
BSO can be used when we provide services to the public (as in our example). BSO is not used when selling goods.
OKVED codes when registering a wedding agency:
92.3 - Other entertainment activities.
92.7 - Other recreational and entertainment activities.
74.81 - Activities in the field of photography (including wedding photography).
74.84 Provision of other services.
93.05 - Provision of other personal services.
How to create a successful wedding agency (case study by Sasha Dergousova)
In the video lesson, Sasha Dergousova talks about how to open a wedding agency from scratch without connections, capital, how to attract partners, the structure of the agency, the role of the team and leader.
Wedding Agency Business Plan: Project Marketing
Market Review
In Moscow, many event companies offer assistance in organizing weddings as additional services. As a rule, such companies are mainly engaged in corporate holidays, children's celebrations, organizing parties. They will be your main competitors.
In the Moscow region there are no more than 100 specialized agencies dealing only with organizing weddings.
In recent years, the number of marriages in Russia has been growing every year. It can be concluded that the demand for organizing a wedding is constantly growing.
Summer is the most active period for marriages, September is the most active month. The leader in the number of marriages is the Northern Administrative District, followed by the Southern and Central. The capacity of the wedding services market is increasing every year, now it is more than 250 billion rubles. People spend more on weddings.
Target audience of business
To develop and implement any kind of commercial activity, the main concept of the project is first defined, which will distinguish it from similar proposals and help meet the needs of the target group. To determine the concept, a segment of specialization is selected. In other words, in order to be different from other wedding agencies, you need to choose your narrower niche in this business.
Our target audience is newlyweds, mostly between the ages of 25 and 34. They prefer not traditional weddings, but stylization for certain eras or famous historical characters.
Agency services
After determining the target audience, we will form a proposal for the main list of services provided by the agency. Standard services include:
- decoration of the wedding venue;
- development and distribution of custom-made wedding invitations;
- registration of wedding transport;
- photo and video filming of weddings;
- decoration of wedding boutonnieres, bouquets, etc.;
- outside registration;
- wedding organization;
- services professional makeup artists, hairdressers, stylists;
- musical accompaniment;
- choice wedding cake, its preparation and delivery;
- selection of restaurants, design, selection of dishes according to the individual wishes of the customer;
- selection of professional leaders for wedding celebrations;
- organization of wedding trips.
Possible project risks
A certain risk during the launch of the project will be the seasonality of services and their novelty. The target consumer needs to be given maximum information that the organization of a wedding cannot do without the help of professional specialists. To reduce the risk of seasonality, for example, other periods for weddings can be promoted. In winter, you can also arrange an unforgettable wedding celebration.
It is more cost-effective to work with clients on a prepaid basis; this will reduce the risk of canceling an order for organizing a wedding. In addition, the order of a limousine, artists and other preparatory services require advance payment.
Organizational business plan
As a rule, if you start a business from scratch, then there is no need to organize your own office, since these are only additional costs. It is better to focus on finding customers through various marketing channels. If you are planning to scale your business, then one option might be to open your own office to work with clients (again, when you already have marketing in place to attract them).
The set of equipment for the office is standard: you will need office furniture, a telephone, computers, a scanner, a printer, and demonstration equipment.
Staff
The agency needs applicants with experience in wedding celebrations, sociable and with an attractive appearance. List of required personnel:
- account managers (acting as project leaders);
- director;
- accountant.
To reduce the cost of wages at first, the owner of the agency himself can act as a director (if there is time and the necessary qualifications).
Advertising and promotion
With a narrow specialization of the project, you will have to choose the appropriate means of advertising and promotion. To attract potential consumers, you can use the following options (there are many more):
- placement of advertisements in specialized publications that advertise the organization of holidays, weddings and event events (not tied to the administrative district, because the offer may appeal to consumers from other districts of Moscow and its environs);
- development of a corporate website with its further promotion using Yandex.Direct ( in our opinion, the most optimal option for starting, as well as the ratio of costs and effectiveness);
- you can negotiate cooperation with salons of accessories and wedding dresses, restaurants, transport companies for renting cars.
Financial plan
The business plan should contain the basic economic calculations: income and costs, the payback of the project, the possibility of its development.
Initial Costs
- purchase of furniture, display equipment, office equipment- 150,000 rubles;
- development of a corporate website - 30,000 rubles;
- registration of documents (IP) - 10,000 rubles.
Total initial costs - 180,000 rubles.
Monthly costs
- office rent - 20,000 rubles;
- advertising (includes website promotion and optimization) - 30,000 rubles;
- staff salary - 40,000 rubles;
Total monthly costs - 90,000 rubles.
Payback periods and revenue
We do not calculate the average price of a service, since it depends directly on the list of services for a specific individual project. The average monthly revenue will be 400,000-500,000 rubles / month. With a profitability of 30-40%, the payback period of the project will be 6-7 months.
To increase the profit on the project, we increase the intensity of promotional activities. We are expanding our territorial coverage by advertising services in other districts of the Moscow Region.
Evaluation of the attractiveness of a business by a magazine website
| Business Profitability |   (4.0 out of 5) |
Business Attractiveness
|
| Project payback | (4.0 out of 5) |
|
| Ease of starting a business |  (3.5 out of 5) |
|
| Opening a wedding organization business (bridal salon) is a cost-effective and fast-payback business. Large costs for the rental of premises and staff can be avoided. The main factor in the success of a business is advertising, on which you need to focus 80% of your time. It will determine the viability of your business. Of the shortcomings, it is worth noting the seasonality of weddings. In the summer there are a lot of them, and in winter periods sharp decline. For beginners entrepreneurs are well suited to start through a ready-made franchise, a packaged business solution that already contains all the main indicators of a business model. | ||
Many people dream of financial independence, which encourages people to create their own business. On the way to a dream, a person encounters difficulties that either put an end to achieving a goal or motivate a novice entrepreneur to take further action.
Creating your own business from scratch in a small town is real. Alternatively, you can open a bridal salon.
Where to begin?
Make a business plan. Having decided to open your own wedding salon from scratch, you should forget about doubts and fear.
Analyze the following points, providing for the creation of your own business in the field of wedding services:
- features of activity;
- products;
- profitability;
- success.
The conducted monitoring will introduce you to the nuances of the work of competitors.
Starting a business such as a wedding salon from scratch is quite difficult, but the acquired knowledge will help you quickly get used to a new area.
Before embarking on the implementation of your plan, ask yourself whether this business will be successful? You need to calculate the possible costs and likely profits of the business.
Business plan
You can buy a ready-made wedding business or organize it at home, but it is better to rent a separate room and start creating a business from scratch.
To open your own business, do not spend money on a huge area located in the center. Limit yourself to a small room of 40 square meters in an attractive area. The convenient location of the salon helps to attract customers without additional advertising. For example, a room near the registry office is a great place where buyers will come first.
To open a salon, you need to purchase furniture and equipment that will transform an empty rented space. Furniture choose simple, but with a twist. Get a cash register, mannequins, mirrors, video cameras of the owner's choice and other accessories to help grow this business in the right direction.
To open a salon, you need to buy consumables, such as: protective cases for outfits, napkins intended for clients before trying on, and other inventory. 
The design of the wedding venue plays an important role. It is much more pleasant to come to the salon, where the atmosphere, friendly staff are conducive to shopping. You will have to spend money on creating a cozy atmosphere for an institution with paintings, photographs, flowers, and other attributes of beauty and wealth.
Purchase of goods
If you decide to open a stylish salon, then learn about current trends, decide on the choice of wedding dresses. Dress models must match good quality and reasonable prices. If you don't know where to start, take a look at classic options, which are always in fashion, which means they will be sold out in the first place. To successfully open a salon, it is important to buy dresses in all sizes. It is better to order outfits in bulk, many suppliers provide favorable discounts.
To open a salon, you need to buy not only dresses, but also other wedding attributes: shoes, gloves, hairpins, jewelry, and even men's suits. Shoppers can fully dress up for such an important event, saving valuable time. The number of suppliers depends on the goals of the bridal salon.
Staff
With certain knowledge, the owner of the salon can act as a seller, accountant and even a seamstress. This will help save the first time after opening the salon.
When the wedding venue becomes popular, starts to bring in a regular income, you can think about hired workers. If this is not an option, it is worth looking into the selection of qualified workers. The administrator and the sales assistant must be friendly, patient and indulgent to the requirements of customers.
Advertising is the final stage
The Internet, banners, business cards, leaflets will advertise the wedding salon even before you decide to open it. You can create your own website, an online store, but its promotion will cost a lot of money. In virtual stores, there is a “reviews” function, where customers share their impressions. Many women are guided by the number of positive responses.
Important nuances
Even in a small town there is strong competition. To open a wedding business, you need a strategy that will draw the attention of potential buyers to profitable offers (promotions, discounts, bonuses).
The wedding business has one drawback. The downside is seasonality, that is, marriages are often scheduled for the warm season, while in winter there are very few people who want to. To support the business, you can buy fur coats and accessories that are suitable for the holiday. New Year. It is better to open your wedding business in March, during this period the newlyweds are looking at outfits for the upcoming event.
The cost of creating a business depends on the chosen premises, the amount of repair work, the range and other nuances.
To open a wedding business from scratch, you will have to shell out most of the funds for the purchase of outfits. Plus, you need to include the cost of rent, arrangement, paperwork and staff salaries. Approximate calculations will help a novice businessman open a salon and not go broke.
- Rent will cost 20 thousand rubles a month.
- Arrangement of the premises and other nuances related to the repair - 100 thousand rubles.
- Purchase of dresses and other goods - 300 thousand.
- The salary of employees is about 40 thousand per month.
Do not forget about the cost of advertising, let it be 10 thousand, although options are possible. In the future, your customers will advertise for you for free, recommending you to their friends. Already a year after you decide to open your own bridal salon, it will start to pay off. The main thing is not to give up and make maximum efforts for its prosperity.
Staff work
The presence of additional services in the salon is a decisive factor in recruitment. Often, to open a good salon, they hire:
- administrator;
- sales consultants;
- accountant;
- a seamstress;
- fashion designer - if necessary.
You can open a salon with additional services. Cooperation with wedding agencies brings 15% of the profit from each client. In many salons, you can agree on the following services:
- hairdresser and makeup artist;
- florist;
- photographer
- toastmasters and so on.
Large wedding agencies offer customers tailoring of outfits to order. To do this, you need to open a sewing department or conclude contracts with third-party companies.
Documents for registration of business
Red tape with documents seriously scares newly minted businessmen. Many are registered by individual entrepreneurs, because this is the easiest option for accounting. The only downside is that the entrepreneur is solely responsible for the business he decides to open. 
Legal nuances include: registration of private business, the presence of a seal, services provided by a notary, and other aspects no less important for successful work in this field.
Setting up a bridal salon business is great idea and investment of finances, which, with proper management, will become the beginning of a prosperous and successful business.
Financial market experts say that the wedding business can bring good income. This is a fairly profitable and successful line of business, which is perfect for both experienced entrepreneurs and beginners. In this article, we will tell you how to open a wedding salon from scratch and avoid mistakes at the stage of business formation.
Business features
If you have firmly decided that I want to open a wedding business, first of all you need to decide on the size of the initial investment. This is not easy to do. You will have to spend a lot of time and effort to develop the idea of a wedding business. The work of the salon should cover as many areas of activity as possible. Selling wedding dresses, suits and accessories will bring in a good profit, but if you want to earn decent money, you also need to offer customers services for decorating a banquet hall, providing various wedding attributes, and so on.
Before you open a wedding salon from scratch, you need to research the market and carefully analyze the work of competitors. It is desirable that in your salon there is something new and original that can intrigue customers, but at the same time it does not repeat what is in other stores operating nearby. A wedding is a very important event, so almost all newlyweds strive to create their own unique style both in clothes and in all other details. This very important point must not be overlooked.
After you study the work of other stores, based on the results, you can draw conclusions about what products you should not offer in your salon and what competitors' omissions you can use to your advantage. To attract as many customers as possible, you need to choose new, extraordinary models. If you decide to open a bridal salon business, be prepared for the fact that you will have to constantly develop new ideas that attract customers like a magnet.
Wedding dresses and accessories are always in demand, even during the financial crisis. Experienced entrepreneurs who have managed to achieve great success in this area can tell you how to open a wedding business. But they are unlikely to share the intricacies of a commercial idea with newcomers. It is very good if you have some kind of base - your own room for a salon or a sewing workshop. But how to open a wedding dress salon from scratch? We will try to answer this question in our article.
Advantages and disadvantages
Demand for wedding dresses and accessories is constantly growing, as the number of people wishing to celebrate their marriage splendidly increases significantly. Any girl or woman wants to look irresistible on this solemn day. This is the reason for the advantages of the idea of opening a wedding salon:- Stable demand for goods. Recently, the number of marriages in our country has increased significantly. The decline in sales volumes during the winter more than compensates for the annual summer wedding boom;
- Wedding dresses are not cheap, so their sale is highly profitable;
- Due to the high demand for products and not very large capital investments, all initial investments pay off in 6-8 months.
Minuses:
- Recently, the wedding agency business has been very popular, so there is a high level of competition;
- Sales volumes are affected by both the weather and the time of year. If you want to open a bridal salon in a small town, be prepared for the fact that in winter it will bring a small profit;
- Due to seasonal sales and, accordingly, unstable profits, many banks refuse to lend to such a business, which significantly complicates its development;
- Constant updating of assortment. If you don't follow fashion trends business will go down quickly.
Business plan
So, you have decided to open a wedding salon, a business plan is the most important document that will help you properly organize your work at the formation stage. To begin with, we will find out whether it is profitable to open a wedding salon and whether it is worth doing such a thing in our time. A ready-made wedding salon business plan, drawn up by experienced specialists, will help you with this. You must develop a development strategy, figure out how you can attract customers and decide how to “survive” in the off-season. Objectively assess your capabilities and think about whether you can independently organize such a business. A good option for beginners can be to buy a bridal salon franchise.
We bring to your attention an example of a business plan for a wedding salon:
- Preparation of documents;
- Finding suitable premises;
- Registration of documents;
- Payment of state duty;
- Cosmetic repairs of the premises;
- Development of a range of goods and services;
- Purchase of equipment and goods;
- Recruitment;
- Advertising;
- Search for partners;
- Business operation control.
For each of these points, appropriate decisions need to be made. In the process of work, other, unforeseen circumstances may appear, but despite this, you must prepare as much as possible and act in accordance with the business plan you have drawn up for opening a wedding salon.
Before opening a wedding dress salon from scratch, you can try to create an online store to gain the necessary experience in this area. Of course, it is impossible to do without a stationary wedding salon in this business, since newlyweds usually buy outfits only after careful fitting. But thanks to trading on the Internet, you will be able to figure out which products are in great demand and will not invest in obviously unprofitable goods.
Development strategy
After you draw up a business plan for a wedding dress salon, you need to develop a competent strategy for developing your business. Despite the fact that this line of activity opens up wide prospects for beginners, you will have to start small. An ordinary wedding salon, designed for buyers with an average income, as a rule, offers customers no more than 10-20 different models of dresses and suits. If you are betting on solid wealthy visitors, serious financial investments will be required.Before you open a bridal salon, you need to decide according to what scheme it will work:
- You buy ready-made dresses in bulk and sell them at a higher price. This is the most convenient, but at the same time, a losing option. There is a high level of competition in this business. If you cannot satisfy all customer requests, the salon will become unprofitable;
- The salon presents a minimum range (20-30 models). Other outfits customers can choose from the catalog and place an individual order. You can open a small atelier on the basis of the salon and sew dresses yourself, but for this you will need good master. In addition, you need to keep a seamstress on staff, who will be engaged in fitting outfits according to the figure;
- The problem of business seasonality can be solved by expanding the range. Add evening and cocktail dresses to wedding dresses. people buy nice clothes for various festive and festive events that are held at different times of the year. Thanks to this, your salon will work without downtime;
- If you want to increase the profitability of your business, try custom-made wedding dresses. As a rule, such a service is in high demand;
- Think about what you can offer clients to make your salon unique. Recently, many newlyweds order the organization of a turnkey wedding. This means that you will choose a wedding dress, as well as shoes, accessories, decorations for the banquet hall, cars for wedding procession And so on.
Having decided on the development strategy, you can proceed to the next stage - the choice of premises for the salon.
Location
Beginners are often interested in how to start opening a wedding salon? Of course, with the choice of location and premises. It must be sought in a place where there is a constant flow of people. Pay attention to the fact that glass showcases can be made indoors, which will be clearly visible from the street. The salon should be spacious so that many mannequins with different models of dresses and suits can be displayed in it.
The most demanded models should be in the center of the hall and in glass showcases. After you place the dummies, you need to allocate space for the fitting room. To do this, you will need 10-15 square meters. square meters, good lighting and a large mirror. It is best to open a wedding salon in a shopping mall or on one of the central streets of the city.
Equipment
If you want to open a bridal salon, you can purchase the same equipment as for a clothing store. It is undesirable to do capital repairs in the rented premises. It is enough just to put it in order - paint the walls and change the flooring. The walls in the salon should not be too bright, so when choosing colors it is better to give preference to calm pastel colors. One of the most important requirements is high-quality lighting. White has over 20 different shades. You should provide lighting in the salon so that buyers can easily distinguish each of them.
If you decide to open a wedding dress salon in a rented room, it is unlikely that the owner will allow you to drill the walls and attach hangers to them, so it is better to purchase floor structures. For jewelry and accessories, you will need special showcases. Under the shoes you need to install separate racks. When choosing equipment, consider Special attention on its functionality and quality. Most the best option They are lightweight yet durable constructions. The cost of purchasing equipment must be included in the business plan of the wedding salon.
Necessary types of commercial equipment in the wedding salon:
- Mannequin - 6 thousand rubles (20 pieces);
- Floor hanger - 10 thousand rubles (5 pieces);
- Showcase for accessories - 15 thousand rubles (2 pieces);
- Cash register - 40 thousand rubles (with registration with the tax office);
- Fitting podium - 15 thousand rubles (2 pieces);
- Armchairs for visitors - 5 thousand rubles (4 pieces);
- Large mirrors - 10 thousand rubles (4 pieces);
- Signboard - 50 thousand rubles.
You will spend 380 thousand rubles on the purchase of all the necessary equipment. Decide for yourself whether it is worth opening a bridal salon, but I would like to note that this is not too much start-up capital to start such a promising and profitable business.
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Financial investments and profit
Now let's try to find the answer to the most important question, how much does it cost to open a wedding salon? If you rent a building, you will need about 1 million rubles to decorate the trading floor and purchase the first batch of goods. These are approximate calculations, since the final amount of start-up capital largely depends on the location of the salon. In not big city it will be much smaller. The most costly option is building or buying your own premises. In this case, you will have to shell out several million rubles.
When compiling a business plan for a wedding agency, do not forget to take into account the mandatory monthly expenses:
- Taxes. For some reason, this item of expenditure is remembered last, but you will have to make deductions to the tax office on a monthly basis. In addition, you need to make contributions to various funds - pension, social, etc.;
- Rent. The owner of the premises is not interested in how much money you earned last month and whether it is enough to pay the rent. If you do not transfer the agreed amount to his account, you will be asked to vacate the premises and pay a penalty;
- Salary. It is unlikely that someone will want to work in your salon “for thanks”, therefore, an item should be included in the business plan of the wedding agency with calculations - the salary of employees.
Let's take a closer look at what you need to open a wedding salon:
- Room rental - from 20 thousand rubles;
- Repair - from 100 thousand rubles;
- Purchase of equipment - 330 thousand rubles;
- Goods - 300 thousand rubles;
- Staff salary - 40 thousand rubles;
- Signboard - 50 thousand rubles;
- Advertising - 20 thousand rubles.
Total: 860 thousand rubles.
At the initial stage, you should not expect big profits. You will have to work hard to reach a normal level of profitability. Literally after 6 months of work, your business will begin to bear fruit. The monthly profit of an average salon can reach 200-250 thousand rubles. If you offer customers various additional services, the income will increase significantly.
Profitability
Now you know how to start a wedding business. It's time to talk about its profitability. Its level, due to the large margin on products sold, is quite high. For wedding dresses, it is in the range of 85-200%, and for accessories - 110-520%.
For renting a room with an area of 25–50 sq. meters, the entrepreneur will pay about 50 thousand rubles. Even if you sell goods with a minimum markup of 100%, the monthly revenue of 100 thousand rubles will cover all these costs. One Wedding Dress costs 10–30 thousand rubles and more, so your salon can easily receive revenue of 100 thousand rubles. As you can see, even with such modest sales volumes, the entrepreneur remains in the black. The payback period of a business largely depends on the size of the initial investment. If you invest 300 thousand rubles in a wedding salon, your initial capital will return in 6-8 months.
